Over the last few months, there has been massive debate about TV coverage of various topics, with many alleging that there was a rising level of toxicity that was being promoted. This seems to have reached a tipping point amid the recent fake TRP scandal. Reportedly, two companies have now announced their intent to blacklist certain channels.
Parle Products has decided that the company will not advertise on news channels that broadcast toxic content. The report quotes Krishnarao Buddha the Senior Category Head of Marketing at Parle Products to say that the company is also exploring possibilities that would see other advertisers come together to create a restrain that would in turn prompt channels to improve their content.
The allegations of fake TRP however appear to have spooked companies. Days after Bajaj Auto MD Rajiv Bajaj told CNBC TV18 that his company had blacklisted three channels as they did not want to be associated with “anything we feel is a source of toxicity in the society”, Parle has followed suit.
It must be noted that these companies have not specifically announced a boycott of Republic TV. At the same time, many others appear to have adopted a ‘wait and watch’ stance, citing the ongoing investigation. Republic TV for their part has denied all such allegations
Parle Products has decided that the company will not advertise on news channels that broadcast toxic content. The report quotes Krishnarao Buddha the Senior Category Head of Marketing at Parle Products to say that the company is also exploring possibilities that would see other advertisers come together to create a restrain that would in turn prompt channels to improve their content.
The allegations of fake TRP however appear to have spooked companies. Days after Bajaj Auto MD Rajiv Bajaj told CNBC TV18 that his company had blacklisted three channels as they did not want to be associated with “anything we feel is a source of toxicity in the society”, Parle has followed suit.
It must be noted that these companies have not specifically announced a boycott of Republic TV. At the same time, many others appear to have adopted a ‘wait and watch’ stance, citing the ongoing investigation. Republic TV for their part has denied all such allegations
